SHEIKH, Babar Ashraf; REHMAN, Muhammad Ahmad-ur-; HUSSAIN, Zahid; BAIG, Sajjad Ahmad. Big Five Personality Traits and Attitude Towards Augmented Reality Advertisement: Mediating Role of Consumer Attitude and Moderating Role of Brand Image. Qlantic Journal of Social Sciences and Humanities, [S. l.], v. 4, n. 3, p. 274–290, 2023. DOI: 10.55737/qjssh.613928646. Disponível em: https://qjssh.com.pk/index.php/qjssh/article/view/118. Acesso em: 4 apr. 2025.