[1]
Sheikh, B.A. et al. 2023. Big Five Personality Traits and Attitude Towards Augmented Reality Advertisement: Mediating Role of Consumer Attitude and Moderating Role of Brand Image. Qlantic Journal of Social Sciences and Humanities. 4, 3 (Sep. 2023), 274–290. DOI:https://doi.org/10.55737/qjssh.613928646.