Narratives on Digital Frontline: Analyzing Visual Media on Twitter of the Ukraine Conflict 2022
DOI:
https://doi.org/10.55737/qjssh.vi-ii.25332Keywords:
Conflict, MFA, Russia-Ukraine, Digital Communication, Visual FramingAbstract
This research aims to gain insight into the communication methods the Ukrainian Ministry of Foreign Affairs (MFA) used on its official X (formerly known as Twitter) account to handle the conflict between Russia and Ukraine that started in early 2022. The study focuses on the MFA's visual framing strategies throughout this period. The method used for the study is based on qualitative discourse analysis, with tweets collected using skip-interval sampling. Categorization schemes were created from identified frames in the data for further analysis. The study's primary focus was on the frequent visual frames used in the Ukrainian MFA's communication methods. The findings show that the MFA mostly uses two frames in its tweets: the global facet frame, emphasizing gaining international support, and the second conflict frame, highlighting Russia's misdeeds in Ukraine. These findings provide important insights into the existing research on frame analysis.
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