Human Resource Management, Corporate Social Responsibility and Sustainable Performance

Authors

  • Rabab Sarwar Hashmi MS Scholar, Department of Business Administration, Rawalpindi Women University (RWU), Punjab, Pakistan.
  • Um e Rubbab Department of Business Administration, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
  • Muhammad Tahir IPFP Fellow, Department of Business Administration, Rawalpindi Women University (RWU), Punjab, Pakistan.
  • Shagufta Ejaz PhD Scholar, Foundation University, Islamabad, Pakistan.
  • Shahzad Hussain Assistant Professor, Department of Business Administration, Rawalpindi Women University (RWU), Punjab, Pakistan.

DOI:

https://doi.org/10.55737/qjssh.vi-i.25328

Keywords:

Human Resource Management, Corporate Social Responsibility, Sustainable Performance, Resource Base View Theory, Competitive Advantage

Abstract

Scholars have shown a great interest in studying the relationship of Human Resource Management (HRM), Corporate Social Responsibility (CSR), and Sustainable Performance (SP) globally over the past few decades, but it has not been studied in local dynamics, specifically at intercity level of a developing country. In light of the (economic, social, and environmental) implications of sustainability in the hospitality sector, this study examines the relationship between HRM and SP, using CSR as a mediating component in metropolitan cities of Pakistan. Using an adapted questionnaire data were collected from hotels of Rawalpindi and Islamabad from hotel employees, out of 200 questionnaires 106 complete responses were received. The result confirms that HRM has a statistically significant relationship with SP and CSR significantly enhances this relationship as a mediator. RBV supports the view of CSR as a competitive advantage to achieve SP, providing a practical implication for stakeholder engagement, organizational performance, employee well-being, and employment opportunities, and developing and implementing actionable strategies.

Author Biography

  • Muhammad Tahir, IPFP Fellow, Department of Business Administration, Rawalpindi Women University (RWU), Punjab, Pakistan.

    Corresponding Author: m.tahir@f.rwu.edu.pk

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Published

2025-03-30

Issue

Section

Articles

How to Cite

Hashmi, R. S., Um e Rubbab, Tahir, M., Ejaz, S., & Hussain, S. (2025). Human Resource Management, Corporate Social Responsibility and Sustainable Performance. Qlantic Journal of Social Sciences and Humanities, 6(1), 314-325. https://doi.org/10.55737/qjssh.vi-i.25328