Religious Tourism in Taxila Valley: Assessing Tourist Impact and Strategies for Heritage Management

Authors

  • Dr. Owais Khan Assistant Professor, Department of Tourism and Hospitality Management, Kohsar University, Muree, Punjab, Pakistan.
  • Dr. Adnan Ahmad Dogar Associate Professor, Tourism and Hospitality Management, Kohsar University, Muree, Punjab, Pakistan.
  • Zunaira Mumtaz Lecturer, Department of Tourism & Hospitality Management, Kohsar University, Murree, Punjab, Pakistan.
  • Humna Ijaz Lecturer, Department of Management Sciences, COMSATS University Islamabad, Abbottabad Campus, Pakistan.

DOI:

https://doi.org/10.55737/qjssh.vi-i.25321

Keywords:

Religious Tourism, Heritage Conservation, Taxilla Valley, UNESCO

Abstract

The Taxila Valley in Pakistan is a site of enormous religious and historical significance, recognized as a UNESCO World Heritage Site, attracting large numbers of tourists from around the world. This study explores the tourist impact of religious tourism and heritage conservation in the Taxila Valley, highlighting its potential as a key driver for responsible tourism and economic development. Significant issues have been investigated critically, including the effects of development, degradation of the environment, and a lack of infrastructure. This study also highlights how crucial it is to engage local communities, put responsible tourism policies into action, and strengthen collaboration between government agencies, business stakeholders, and international organizations. Taxila may contribute to Pakistan's cultural and economic development while acting as a paradigm for the preservation of ancient heritage through responsible tourism development and efficient heritage management. To ensure that future generations can continue to experience and profit from this unique cultural resource, the results of this study provide realistic recommendations for enhancing heritage tourism in the region.

Author Biography

  • Dr. Owais Khan, Assistant Professor, Department of Tourism and Hospitality Management, Kohsar University, Muree, Punjab, Pakistan.

    Corresponding Author: swatiowais4@gmail.com

References

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Published

2025-04-12

Issue

Section

Articles

How to Cite

Khan, O., Dogar, A. A., Mumtaz, Z., & Ijaz, H. (2025). Religious Tourism in Taxila Valley: Assessing Tourist Impact and Strategies for Heritage Management. Qlantic Journal of Social Sciences and Humanities, 6(1), 281-289. https://doi.org/10.55737/qjssh.vi-i.25321